My first blog for Fabletics, all about my first capsule collection for Fabletics; I’m so excited! Over the past few months, I’ve worked really closely with the Fabletics team to create a limited-edition capsule collection that captures my spirit and sense of style in an authentic way. Now it’s finally time for me to share it with the world! When Kate and I first chatted about the idea for a collaboration, I was already a big Fabletics fan and owned a ton of Fabletics pieces. I knew right away that the brand was a great fit for me because they’re all about what I’m about: a healthy lifestyle, empowering women, celebrating your body and inspiring confidence. It wasn’t even a question of whether I wanted to collaborate; I was all in!
Before I started thinking about what the collection would look or feel like, I wanted to think about how it would make you feel. Writing is a big part of my creative process, so I started writing words that defined how I wanted women to feel when they were wearing the collection: “powerful,” “unbreakable,” “inspired.” I knew that I wanted every single piece to make women feel comfortable, fearless and strong, not just when they’re working out but in their everyday lives as well. I really thought about how clothing can make a difference in how you see yourself, feel about yourself and give you the confidence to just go for it! Being so in sync with the brand and being able to get my message across in a whole new way feels incredible.
That’s not to say the process came easy! Creating this collection has been a ton of work and a lot of fun. Learning how much goes into creating activewear has been an eye opening experience! First was making sure the fit on every piece was flawless. I was constantly asking myself how it made me feel—did I feel supported? At ease? Free to move? Some styles, like the Salar and High-Waisted leggings were existing best-sellers, while others we created entirely from scratch. I also wanted the collection to be completely inclusive, so it’s available in a variety of sizes from XXS to 3X. But remember, it’s limited-edition, so grab your favorites fast!
Next, we worked on selecting the right fabrics. Every piece is built for performance, comfort, flexibility, and packed with all the technical features you need. My favorite part was developing the color palette, prints and design details! We kept everything bold, with high contrast between black and pops of Bali Green, Desert Rose, Neon Yellow, and incredible custom prints. We added design detailing like mesh panels, strappy backs and strong graphics. It was all about keeping the amazing performance features that people love and mixing things up with edgy, unexpected details.
Once we had our first set of samples, I tested every piece at the gym, in the ring and on the road. With everyone’s hard work, the collection came together and looks amazing! I love every single piece, but if I had to choose a few favorites, I’d say the Tansy Tank because it’s a great staple, the High-waisted leggings (in all three prints), and the Camille tank with “Confident” printed at the hem.
Beyond the clothing, I wanted to make sure the collection had a positive impact. For me, it was very important to support females, so when I found out that Fabletics had an existing relationship with The United Nations Foundation’s Girl Up, I knew I wanted the capsule collection to support them. A portion of proceeds from the Demi Lovato for Fabletics collection benefit Girl Up’s SchoolCycle initiative, which provides bikes to girls in developing countries so they can get to school and continue their education.
Overall, working with Fabletics has been an incredible journey and I hope you feel as empowered and inspired by everything as I do! Pick your favorites fast because the collection is limited-edition and I don’t want you to miss out. Be sure to share your experience in my collection on social media, using #Demi4Fabletics… I can’t wait to see how you rock it.
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