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The Definitive Demi Blog Roundup


Sunday, August 20, 2017

Over the past few months, we’ve been lucky enough to work closely with Demi on 2 limited-edition collections, some epic social media moments and a ton of amazing blog articles. In celebration of our superstar collaborator’s birthday, we rounded up her very best blogs—from her workout playlist to her approach to body positivity—so we can ...

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You Won’t Believe What Our Chief Performance Officer Just Did


Saturday, August 19, 2017

When I was working with the team on ideas for our August campaign, I threw out the idea of traveling to Miraval Resort & Spa in Arizona. The collection was all about natural beauty and power, and to me, Miraval’s surroundings captured that perfectly. The last time I visited was on a family trip and ...

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Continuing Our Fabletics X Girl Up Partnership


Tuesday, August 15, 2017

Following the immense success and positive impact of our first Demi Lovato for Fabletics collection, we’re beyond thrilled that Demi’s back for round 2! We’re also so excited to continue our partnership with the United Nations Foundation’s Girl Up movement—an initiative that encourages girls to stand up for, support and empower other girls across the ...

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The Secret to Beating Stress Instantly


Tuesday, August 15, 2017

It’s easy to feel centered when you’re out racking up steps or holding a downward dog in yoga class. But let’s face it, your life isn’t a walk in the park 24/7. From big deadlines at the office to getting stuck in traffic, stress happens! And with it comes an increased heart rate and shortness ...

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Kate’s Take: Promoting Positivity


Sunday, July 30, 2017

Life is full of ups and downs, challenges and difficulties, some major and some minor. Trying to navigate them—alongside all our other everyday commitments—means that we often spend a lot of time on autopilot: “I’ve got to get to that meeting, finish that project, pick up the kids, then make dinner.” When this happens, we ...

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Are You Moving Enough During the Day?


Wednesday, July 26, 2017

Sure, you hit the gym or studio for a sweat session on the regular, but how active are you the rest of the day? When Fitbit data scientists looked into the daily routines of Fitbit users, they found that, on average, some users were sedentary for up to 90 minutes at a time throughout the ...

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