Demi Lovato’s Five August Favorites

Thursday, August 17, 2017

OK, so after working on a collection for so long (and obsessing over every last detail), it’s really tough to pick your favorite pieces! I know I said it last time, but I’m saying it again. Thankfully, this time we created fully styled outfits, so I don’t just have to pick out individual pieces. Of ...

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These 3 Power Looks Come Stylist-Approved

Saturday, August 5, 2017

I’ve said it once and I’ll say it again, I always find that one of the first things people ask me when they find out I’m a stylist is: “OK, how do I mix and match prints without looking crazy?” For a quick 101, check out my blog here. If you’re already up to speed ...

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Demi’s Diary: My Approach to Style

Friday, July 21, 2017

When it comes to fashion, you could definitely call me a risk-taker! Self-expression has always been incredibly important to me and the way I see it, style lets me share my creative perspective, push the envelope and show some personality, whether I’m on stage, at home or in the gym. I can honestly say that I’ve ...

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Unexpected Ways to Wear July’s Prints

Wednesday, July 5, 2017

Our July collection has arrived and it’s all about feeling strong, sexy and summer-ready with eye-catching ‘80s-inspired prints. In my eyes, Havana and Tidepool are the standouts this month, both playing off bold pink and splashes of green. Now, I love a head-to-toe gym look as much as anyone else, but this month I tried ...

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Sneak Peek: July

Friday, June 30, 2017

There’s nothing quite like that summer feeling—the freedom to move, the warm sun against your skin and the excitement of what’s to come. What if we told you we were able to capture all of those experiences in our newest July collection? Well, we did, and tomorrow when our brand-new can’t-miss styles finally launch, you’ll ...

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Introducing PowerLite

Wednesday, June 7, 2017

We’re excited to announce that our new summer-ready fabric has arrived! Say hello to PowerLite, our lightest-ever fabric, featured in two must-own silhouettes: the Gia Capri & Crop. With a lighter-than-air feel and incredible performance features, you won’t want to take on the season without it! Read all about our innovative new fabric (and why ...

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