BOSSLADIES: Celebrating American Business Women’s Day


[tps_title]Heather Binns[/tps_title]

I founded Full of Life Fitness, which provides high-quality fitness coaching for those that have taken a long break from fitness or have problems being committed to fitness. We help you find your “athlete within,” whether it has been buried for a while or has never been found.

What’s it like to run your own business?
Running your own business is very exciting, but it’s also a challenge. You must be willing to commit time, effort and money to successfully start and run a business of your own. However, the rewards (both mentally and physically) far outweigh the hard work that goes into it. And, when you really love what you do, it doesn’t always feel like work.

Anyone can come up with a great business idea, but if you don’t put it in writing and plan it out, it may lead to failure. Failure isn’t always bad, because that’s how we learn and improve the next time around, but the goal is to succeed!

What’s a day in your life like?
– Wake up and take care of my dogs.
– Go to school and teach/educate my students at the Southern California Health Institute (SOCHi) on how to become Personal Fitness Trainers.
– Workout a few days a week.
– Work in my home office on my business, Full of Life Fitness (FOLF).
– Have dinner and relax with my husband (occasionally we’ll go on short run with the dogs before dinner).
– Work more in my home office.
– Bedtime.

What advice do you have for others who want to start a business?
1) Put your ideas in writing, it will help you remain accountable.
2) Write a business plan and update it every year; it’s ever changing.
3) Stay organized by keeping a schedule.
4) Be creative and find time for fun.
5) Keep track of your income/expenses from the very beginning.
6) Find and have a mentor to guide you.
7) Never forget about your family and personal life. It’s easy to get caught-up in running a business that takes over your entire life.

What are your goals?
My ultimate goal is to enjoy life. As the world around me changes, so do my desires in life. I always want to be able to impact others in a positive manner and right now I’m doing that by changing the way fitness is done! Not only do I help people move better, feel better, look better and perform better, but I also help those pursuing a career in the fitness industry so they can do the same.

What keeps you motivated?
Just like everyone else, I experience periods in which I’m highly motivated and periods in which I’m not motivated at all. I tend to be competitive by nature, so I am motivated by those around me quite often. My FOLF members and clients motivate me, my students motivate me, and my family motivates me to succeed.

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