It’s hard to believe that a whole year has passed since we launched Fabletics. This milestone is incredibly exciting because while our goal was to create a stylish, high quality active wear line, we also sought to create a community of women who would be inspired and motivated by our brand. The amazing response that we received in the first year to our brand, coupled with how quickly the community has grown and how engaged our members are, has been humbling and gratifying. For the past year, the women I’ve been watching on Facebook and Instagram have been inspiring me, and I’ve found that while we created the Fabletics community to give to others, they’ve really been giving me a lot. The whole experience has been really rewarding.
Whenever you embark on a new project, you hope that it will transpire positively and that you will reach your short-term goals, but for everyone at Fabletics, our hopes and expectations for the first year have been exceeded. We’ve been able to get a really good sense of our customer, the “Fabletics woman,” and as we continue to grow and evolve, we will continue to improve. The feedback that we get from you is so important to us and integral to developing future products and initiatives. The first year is just the beginning for Fabletics, and I look forward to continuing to bring you new and exciting ideas in the world of athletic fashion and lifestyle.
In celebration of our first year anniversary, we are giving VIP members 25% off select tees & tanks!