Fabletics Spotlight: Lindsay Avner of Bright Pink


Bright Pink® is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Fabletics is proud to support Bright Pink through this year’s breast cancer awareness outfit featuring a reversible bright pink sports bra and capri leggings. This October, purchase the two-piece Bright Pink outfit while supplies last and 100% of the proceeds will benefit Bright Pink. 

I am proud to wake up each and every day with an incredible gift; an opportunity to lead a movement that is touching- and saving – millions of women’s lives nationwide.

I started Bright Pink when I was 24 years old because I wanted things to be different. I wanted to change the game.

For my family, it seemed the rulebook had already been written. Women in my family got breast cancer. Sometimes they were dealt a second card of ovarian cancer. When I was 12 I watched my mother go through treatment for both diseases. She beat the odds, and unlike the 11 women in my family before her, survived these diseases.

It wasn’t luck. My mom was vigilant in managing her health. She had noticed a swelling on the side of her right breast that the doctors suggested they ignore, but she demanded it be explored further. A couple hours after the biopsy, she was diagnosed with early stage breast cancer and learned her persistence had been responsible for saving her own life.

I too approached my health on the offensive after facing what at first seemed like an insurmountable uphill battle. I tested positive for the BRCA1 gene mutation, finding out I had up to an 87% lifetime risk of developing breast cancer and up to a 54% chance of ovarian cancer. It was a devastating realization, one that no 22 year-old should have to experience, but it served as inspiration for a movement I am proud to lead today.

I made a commitment to live proactively – to do everything in my power to ensure I wouldn’t have the same fate. And to lead a movement so that all 52 million young women in this country feel empowered to do this same.

For me, living proactively meant making some difficult choices. I chose to undergo a preventive double mastectomy to remove my healthy breast tissue and reduce my risk of breast cancer. I chose to freeze my eggs in preparation for an ovary removal in the next few years. And I continue to choose a healthy, active lifestyle.

I started Bright Pink as an online resource. But I soon saw a greater need for more comprehensive programming to breast and ovarian health to face our current reality.

We live in a world where every woman has at least a 1 in 8 lifetime risk of developing breast cancer. It’s the leading cancer diagnosis in women. And every woman has at least 1 in 67 lifetime risk of ovarian cancer, making it less common, but the deadliest gynecologic disease. ⅔ of women diagnosed with ovarian cancer will die as a result.

Other challenges? We live in a world where most young women don’t know the breast and ovarian health basics. They don’t know that their breast tissue goes up to their collar bone, or that their father’s side of the family history matters just as much as their mother’s. Many don’t trust their doctors or themselves to ask the right questions.

At Bright Pink, we’re committed to facing these challenges head on and changing the game. And we believe in the potential of all 52 million women between the ages of 18 and 45 in this country to help us do so. Bright Pink has developed a suite of lifesaving programs to educate, equip and empower young women to start living proactively today, thereby saving more lives from breast and ovarian cancer. We’re educating not only young women, but also medical professionals who care for them through our Women’s Health Provider Initiative to ensure every young woman has a dependable partner in developing a proactive breast and ovarian health strategy. And we’re building a community of women who will stand by each other and lift each other up to realize their full potential.

Lindsay Avner, Founder and CEO of Bright Pink
Photo courtesy of Phil Farber / Photo Images, Inc.

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1 Response
  • NancydeMond
    October 18, 2015

    can I still order the camo fitness outfit?