This fall, we’re honored to partner with the Council of Fashion Designers of America (CFDA) to help support their Fashion Targets Breast Cancer initiative. If you haven’t already heard of the CFDA, this respected not-for-profit trade organization is dedicated to strengthening the influence of American Fashion in the global economy, representing a roster of the world’s most elite fashion brands and designers. A major part of the CFDA’s impact comes from their foundation, which not only supports breast cancer awareness, but also raises money for HIV/AIDS and disaster relief.
Over the past twenty-two years, the CFDA’s Fashion Targets Breast Cancer initiative has become one of the world’s most recognized and influential charitable institutions, and has enjoyed a variety of incredible partnerships with leading fashion designers, retailers, photographers and PR firms to name a few. In addition, some of the world’s most famous models and celebs have lent their image to FTBC, and we are thrilled to have our very own Co-Founder Kate Hudson join this respected group as FTBC’s 2016 Ambassador.
A passionate longtime supporter of the cause, Kate inspires us every day to use our creativity and our postion as an influential brand to send impactful, positive messages. She says, “Fabletics is all about empowering women, encouraging them to be their best selves and live their best lives. We really believe in the beauty of feeling healthy and happy, so Fashion Targets Breast Cancer fits perfectly with that message.”
How big of a force is the FTBC in the fight against breast cancer? Well, the organization has raised over $55 million for breast cancer patient care! Specifically, grants from the FTBC Fund help low-income, minority and immigrant women with screening, treatment and support services to help them cope with their cancer diagnoses.
If there’s one fashion rule that’s a constant, it’s that doing good is always in style. For this reason, we designed a limited edition pink outfit with proceeds benefitting breast cancer prevention and awareness. We hope that this month, you don’t just think pink, you wear pink. Together, let’s make a difference, one outfit at a time!