I’m back! And beyond excited to be working with Fabletics again on my second limited-edition collection. Thanks to you guys, the first round was such a hit that we knew you wanted more, so we also knew we had to make the second round something really special! We’ve been keeping things under wraps for a while now, so I can’t wait to share this sneak peek with you all…
Working with the team on round 2!
First off, this collection is bigger (and better), with 12 fully styled performance outfits! I worked really closely with the Fabletics team again to translate my vision into a strong design concept. I definitely wanted the second collection to feel super personal even though it was bigger, so I took inspiration from my own style—on stage, at home and in the gym—to make sure it was an authentic representation of who I am. I can’t tell you how much time we spent obsessing over every little detail but we had to make sure it was perfect!
This collection also has a powerful new look that I love. We did bring back some of our best-sellers—in new colors and prints—but it’s mainly brand new pieces! A lot of the styles are more sophisticated, a little bit sexier but still super wearable and versatile. The silhouettes are more structured and contoured this time around, so we made sure to balance them with some feminine detailing. As always, I love colors that are bold and confident, so you’ll see shades of magenta, bright blue, charcoal and black throughout. It was also really exciting to venture beyond leggings and tops, so there are a few awesome layering pieces like jackets and hoodies mixed in, too (that I’ve been wearing nonstop).
Early sketches for my August collection!
And just like last time, I wanted the collection to be completely inclusive, so it’s available in a variety of sizes from XXS to 3X. I believe so strongly in offering something for everyone, whatever their size or shape, and really feel like we accomplished that with this collection. Ultimately, I wanted to capture the feeling of being totally comfortable in your own skin because I think that’s something every woman deserves to experience.
Seeing the positive impact from my previous collection was so rewarding, so my new collection will continue to support Fabletics’ relationship with Girl Up. A portion of proceeds benefit Girl Up’s SchoolCycle initiative, which provides bikes to girls in developing countries so they can get to school and continue their education.
And, of course, my favorite part of working with Fabletics is getting to see how you guys rock all the styles! Keep sharing your pics and videos with me on social media using #Demi4Fabletics and, just like last time, I’ll be showcasing some of my favorites right here. I really hope you love the collection as much as I do and that it makes you feel as amazing, empowered and unstoppable wearing it as I do!