July Sneak Peek


Hotter temperatures call for wearing less and working out more—that’s why we asked our members to join us at our very own Bra Camp. They put our latest styles to the test, including the new All Day Every Day Bra, to ensure your new support squad is everything you need and more this summer. From low to high-impact bras, we’ve got you covered with cute, customizable straps and new necklines for different levels of coverage and sexy lifts. These bras are so good, you won’t ever want to take them off. Don’t forget to check out our Chief Performance Officer’s workout-ready styles when they launch July 1st, too—you’re shore to love them (sorry, we had to!).


The versatile All Day Every Day Bra is bound to be your desert island bra.

Make waves in Ginger Ressler’s new collection of adventure-ready styles.

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