A year in the making, the sports bras you've been waiting for are almost here! Our bras have been revamped, redesigned and reimagined. Co-Founder, Kate Hudson, went straight to our Head of Design, Karen (whose team has spent the last 12 months obsessing over every single detail), to get exclusive insight into the redesign. Find out more ...
Summer is SO CLOSE. We don’t know about you, but we are beyond ready for warmer temps and the opportunity to get outside! But what we’re REALLY excited about? Our new June collection, of course! It launches tomorrow—here’s just a little glimpse of what’s to come! Look forward to everything you need to take your routine ...
We’re seriously so happy the weather is finally warming up a bit. Yay for sunshine! It’s definitely making us want to get outside and be more active, whether we’re working out or just going out! These are the top 4 looks we’re totally loving right now from day to night (and everywhere else you can ...
May is that unique in between month – part spring, part summer, all amazing. We’re definitely excited to get outside and try some new workouts now that the days are getting a little longer and a little warmer! But what we’re REALLY excited about? Our new May collection, of course! It launches tomorrow—here’s a little ...
Have you heard about our amazing new Dara bra? Not only is this light support bra part of our incredibly soft Seamless collection, but the strappy details and moisture-wicking fabric really make this the wear everywhere, do everything bra. (AKA your new favorite.) And because of this, it’s absolutely perfect for everywhere you’re planning on ...
Spring is FINALLY here (thank goodness)—and we have to say, we’re beyond excited and happy for it! The weather is starting to warm up, the flowers are starting to bloom, and the colors and prints are starting to get a little brighter! We’ve definitely got some pretty amazing stuff up our sleeves (and down our ...